Partnering Foundations
Master the fundamentals of strategic partnerships.
Description
The Partnering Foundations course by Partnernomics® is the first step toward mastering the art and science of partnership success. Designed for professionals building or managing B2B partner programs, this 3.5-hour self-paced course delivers the essential frameworks, language, and mindset for developing strategic partnerships that drive growth and profitability.
Led by partnership expert Mark Brigman, Ph.D., the course covers the full foundation of partner strategy—from understanding the difference between indirect sales and solutions partnerships to leveraging tools like Power Analysis, Needs-Wants-Limits, SWOT, and the Partnership Success Pyramid.
Upon completion, you’ll walk away with a clear understanding of how to evaluate, structure, and execute partnerships that accelerate profit growth and long-term success.
Led by partnership expert Mark Brigman, Ph.D., the course covers the full foundation of partner strategy—from understanding the difference between indirect sales and solutions partnerships to leveraging tools like Power Analysis, Needs-Wants-Limits, SWOT, and the Partnership Success Pyramid.
Upon completion, you’ll walk away with a clear understanding of how to evaluate, structure, and execute partnerships that accelerate profit growth and long-term success.
Benefits
Build a Strategic Partnering Mindset
Understand how partnerships create exponential growth opportunities beyond direct sales or acquisition strategies.
Learn Proven Frameworks for Partner Success
Master Power Analysis, Needs-Wants-Limits, and SWOT to assess and structure lasting relationships.
Prepare for Advanced Certification Tracks
This course is the prerequisite to the advanced Partnernomics tracks — Indirect Sales Partnerships and Solutions Partnerships.
FAQ
Business professionals, partner managers, and ecosystem leaders seeking to understand how to structure and scale partnerships.
3.5 hours of video content, downloadable workbooks, reflection questions, and exercises for real-world application.
Self-paced with three one-hour modules plus bonus expert interviews. Each section includes guided frameworks and practical examples.
You’ll explore partnership models, growth strategies, and analytical tools to create and evaluate partner programs with measurable outcomes.
No. The course is designed for professionals new to partnerships or those formalizing their understanding of partner-led growth.
Yes. Upon completion, you’ll earn a Partnernomics Certificate in Partnering Foundations, recognized across leading ecosystems.
Approximately 3.5 hours of total content. 100% self-paced.
Yes. Access your content anytime via the free Partnernomics mobile app.
After completing this course, progress to either the Indirect Sales Partnerships or Solutions Partnerships tracks to specialize your growth.
