Crossbeam
Turn partner overlaps into pipeline, attribution, and growth.
Description
Crossbeam is the ecosystem revenue platform that helps B2B companies unlock new opportunities through their partner network. By securely connecting to partner CRMs, Crossbeam surfaces overlap accounts, uncovers hidden pipeline, and provides attribution so you can act with confidence.
Designed for GTM, partnerships, and RevOps teams, Crossbeam helps you prioritize high-impact accounts, track partner influence, and scale co-selling motions across your ecosystem.
Benefits
Reveal Overlap & Untapped Pipeline
Automatically surface accounts that both you and your partners share, and focus GTM efforts where trust already exists. (Account Mapping)
Prioritize Partners with Impact ScoresUse Crossbeam’s Partner Impact metrics to see which partners are driving influence, helping you invest wisely.
Use Crossbeam’s Partner Impact metrics to see which partners are driving influence, helping you invest wisely.
Attribute Revenue to Partners
Track and export sourced vs. influenced deals into your CRM so you can prove partner ROI. Integration with Gong helps detect when partners are mentioned on sales calls.
Secure Partner Data Sharing
Crossbeam functions as a secure data escrow — partners only see what you permit. Enables data collaboration without risking exposure.
Expand Your Ecosystem
Tap into Crossbeam’s network (30,000+ companies, billions of data points) to find new potential partners and greenfield opportunities.
How quickly can you see value?
Once connected and a few partners join, you can see overlapping accounts and pipeline opportunities within days. The harder lift is in driving activation on those signals.
How is partner privacy handled?
Crossbeam anonymizes and limits the data shared; you control which fields or populations are shared with each partner. It ensures no private deal pipeline leaks across parties.
What use cases does Crossbeam support?
Partner co-sell acceleration
Ecosystem health / partner prioritization
Attribution and reporting
Greenfield partner discovery
Cross-sell expansion within existing accounts
What integrations does Crossbeam have?
CRMs (Salesforce, HubSpot, etc.), Gong, Snowflake / data warehouses, ETL tools, BI systems, and other GTM tools.
FAQ
Partnership, RevOps, GTM, and sales teams at SaaS, ISV, and platform companies that want to scale co-sell, improve forecasting, and measure partner influence.
You connect your CRM (or other data sources), invite partners to share data (at levels you define), then the system surfaces mutual overlaps, opportunity matches, and partner impact insights.
Crossbeam supports sourced and influenced attribution. It can detect partner mentions via Gong calls and push attribution data into your CRM.
Yes. Crossbeam provides record exports into data warehouses (Snowflake, etc.) or external systems (CRM, BI).
Free / Free Tier: Basic overlapping population features, shared lists, limited seats
Connector / Intermediate: Advanced mapping, Co-sell Workflows, Deal Navigator, stronger export limits, cross-tool integrations HubSpot Marketplace+1
Supernode / Enterprise: Full attribution, performance dashboards, dedicated support, unlimited exports & integrations
